Curb rash. Scuffs. Gouges. Full refinishes. Color changes. We take your damaged wheels and send them back factory-new — or better.
How it works
No paperwork. No upsells. Photos in, price back, wheels done.
Three taps on the front page. Or text them to (706) 340-8995.
An honest price by text, same business day. Then a link to book your drop-off.
The car or just the wheels. Most curb rash and refinishes on four wheels: 24–48 hours.
The proof
4.7 average across 73 Google reviews. Here's the work and a few of the words.
Absolute lifesavers! I bent my wheel rim, causing it to deflate, the night before I had to drive up to Washington DC. I tried 5 different tire shops the next day and none of them could help me in the short time. I was finally recommended here and I don't know what I would have done without it. Fixed my rim back to new in like 2 hours time and I was able to make my drive with zero issues.
Excellent work. I curb rashed my wheel while on vacation. I called around after returning home, and New Look Alloy got my wheel repaired quickly, beautifully, and inexpensively (one day, ready by afternoon).
These guys operate with top notch integrity. On a long troubleshooting journey for issues with ride quality, a bent rim was ruled out by these guys. They offered me additional resources to continue figuring out the problem and sent me on my way. They have a loyal customer for all future issues!
Best Rim/Wheel Repair In Athens! They are Affordable and Professional! Highly Recommend.
What we fix
All in-house. Your wheels never leave the shop. Tap one to price it.
Scuffs, scrapes and gouges. Sanded, filled, recoated to match. From $125 a wheel.
Stripped to metal, primed, PPG paint, triple-coat clear, baked cure.
The bright machined face re-cut on our CNC lathe. Not painted over.
Gloss black, satin bronze, gunmetal or custom. Stock wheels made yours.
Straightened and welded in-house. We look first and tell you straight if it's safe.
Common questions
Curb rash and standard refinishes on four wheels take 24–48 hours. Heavy refinishes, diamond cut, color changes and major structural damage take longer. We confirm timing with the quote.
Quotes are free and built around your wheels. Repairs start at $125 a wheel, and curb rash on all four starts at $600, depending on the damage. Diamond cut and color changes are quoted per job from photos. Sales tax is already included.
Either works. Most customers drop the wheels off (mounted or loose) and pick them up when they're ready. If you'd rather leave the car, we'll dismount, refinish, remount, and rebalance.
Yes. Bent wheels are straightened in-house and checked with a dial indicator, and cracked aluminum is welded in-house. Severe bends and cracks are a safety call — we inspect first and tell you straight whether it's worth repairing or whether you need a replacement.
Yes. We use PPG paints, triple-coat clear, and a baked cure cycle — the same process OEM finishes use. The Gallery page has 8 before-and-after sets so you can judge for yourself.
Ask about our New Look guarantee.
Payment is due when you pick up your wheels. We take cash, credit and debit cards, Cash App, Venmo and Apple Pay. Cards carry a 4% processing fee. Color changes and bigger jobs take a deposit to get started.
Brake caliper painting, new TPMS sensors, plastic wheel covers and hubcaps, big wheels 24 inches and up, and truck, off-road and beadlock wheels. We'll mount tires on your wheels, but we don't sell tires. No motorcycle wheels and no mobile service.
265 Commerce Blvd Unit 11, Athens GA 30606. Open Monday through Friday, 9 AM to 5 PM. Call (706) 340-8995 or use the price card on the front page.
Find us
Walk-ins welcome for quick looks. Repairs are booked once the job is priced.
265 Commerce Blvd. Unit 11
Athens, GA 30606
Tap to open in Maps
Monday – Friday
9:00 — 5:00
Closed Saturday & Sunday
