Curb rash. Scuffs. Gouges. Full refinishes. Color changes. We take your damaged wheels and send them back factory-new — or better.
Start here
Tell us what's wrong. Show us the wheel. Get a price the same business day, or have New Look take a look first. Once it is priced, we text you a link to book the drop-off.
Rather talk it through?
What we fix
From a single scraped rim to a full set of color-changed wheels, we handle it in-house. No outsourcing, no shipping your wheels to a third party.
Scuffs, scrapes, and gouges from curbs and potholes. Sanded, filled, recoated to match.
Stripped to the metal, primed, painted, clear-coated. Restored to factory finish or better.
CNC-precision machined finishes. We restore the bright cut face, not just the paint behind it.
Gloss black, satin bronze, gunmetal, custom — turn your stock wheels into something that's actually yours.
Pothole bends straightened, cracks inspected first. We tell you straight whether a wheel is safe to repair.
Why us
We're the wheel shop locals send their friends to. Here's why.
Family-owned, right here in town. You're not shipping wheels to a warehouse — you're dropping them off and meeting the person fixing them.
We don't do bumpers, panels, or windshields. Wheels are it. That means every job gets a wheel specialist, not a generalist with a paint gun.
Curb rash and standard refinishes on four wheels: 24 to 48 hours. Heavy refinishes, diamond cut and color changes take longer. We confirm timing with the quote.
Our work is covered by a limited warranty. If a finish fails, we redo it. Rated 4.7 on Google by 73 customers, because we care about every wheel that leaves the shop.
How it works
No paperwork mountain, no upsells. Send us a photo, we send you a price, you bring the wheels in.
Snap a few clear shots of the damage. Send them through the form above or text the shop.
Honest quote by text or email, same business day. No surprises after the work starts.
Bring the car or just the wheels off the vehicle. Quick check-in, scheduled work date, done.
Inspect the work and you're ready to ride.
What customers say
4.7 average across 73 Google reviews. A handful below — see them all on our Google listing.
Absolute lifesavers! I bent my wheel rim, causing it to deflate, the night before I had to drive up to Washington DC. I tried 5 different tire shops the next day and none of them could help me in the short time. I was finally recommended here and I don't know what I would have done without it. Fixed my rim back to new in like 2 hours time and I was able to make my drive with zero issues.
Excellent work. I curb rashed my wheel while on vacation. I called around after returning home, and New Look Alloy got my wheel repaired quickly, beautifully, and inexpensively (one day, ready by afternoon).
These guys operate with top notch integrity. On a long troubleshooting journey for issues with ride quality, a bent rim was ruled out by these guys. They offered me additional resources to continue figuring out the problem and sent me on my way. They have a loyal customer for all future issues!
Best Rim/Wheel Repair In Athens! They are Affordable and Professional! Highly Recommend.
Common questions
Curb rash and standard refinishes on four wheels take 24–48 hours. Heavy refinishes, diamond cut, color changes and major structural damage take longer. We confirm timing with the quote.
Quotes are free and built around your wheels. Repairs start at $125 a wheel, and curb rash on all four starts at $600, depending on the damage. Diamond cut and color changes are quoted per job from photos. Sales tax is already included.
Either works. Most customers drop the wheels off (mounted or loose) and pick them up when they're ready. If you'd rather leave the car, we'll dismount, refinish, remount, and rebalance.
Yes. Bent wheels are straightened in-house and checked with a dial indicator, and cracked aluminum is welded in-house. Severe bends and cracks are a safety call — we inspect first and tell you straight whether it's worth repairing or whether you need a replacement.
Yes. We use PPG paints, triple-coat clear, and a baked cure cycle — the same process OEM finishes use. The Gallery page has 8 before-and-after sets so you can judge for yourself.
Yes. Our workmanship is covered by a limited warranty. If the finish fails (peeling, clear-coat issues, paint defects), we redo it. New road hazards and fresh curb hits aren't covered. Ask us for the full details.
Payment is due when you pick up your wheels. We take cash, credit and debit cards, Cash App, Venmo and Apple Pay. Cards carry a 4% processing fee. Color changes and bigger jobs take a deposit to get started.
Brake caliper painting, new TPMS sensors, plastic wheel covers and hubcaps, big wheels 24 inches and up, and truck, off-road and beadlock wheels. We'll mount tires on your wheels, but we don't sell tires. No motorcycle wheels and no mobile service.
265 Commerce Blvd Unit 11, Athens GA 30606. Open Monday through Friday, 9 AM to 5 PM. Call (706) 340-8995 or use the quote form above.
Find us
Walk-ins welcome for quick inspections, or tap Request inspection and New Look texts you a time. Repairs are booked once the job is priced.
265 Commerce Blvd. Unit 11
Athens, GA 30606
Tap to open in Maps
Monday – Friday
9:00 — 5:00
Closed Saturday & Sunday
